You have a web solution in place. For example, you have a website that sits readily available at the click of a digital button or link. Your potential clients load up your website and they are making initial judgments about your business within seconds. If your website suffers from desertion, then that potential client just stumbled upon a website that has not been maintained or managed properly and may look outdated or feel built on outdated standards.
At this point, you’re lucky to be getting any traction from your website at all. I can say from experience that I have left a website within seconds if I visit a website that suffers from desertion . Here are three reasons I can think of as I am writing this article:
- I don’t feel comfortable doing business with a business that cannot maintain their online presence
- I like for a business to provide me with updated content that makes me feel confident in their work
- An online presence matters because when I am looking for something, the first thing I do is go to Google and search for what I’m looking for and then I research
As you can see, an abandoned web solution can lead to a loss in business. You may be paying for something that you don’t need or worse, you may be paying for something that does not lead to good results.
So, how do we fix this?
Let’s Define Website Desertion
Desertion happens when a web solution doesn’t receive the proper attention needed to remain relevant and competitive. The initial implementation of a web solution my come packaged with everything needed to kick-start the needs of your business. However, when the web solution hasn’t been maintained or managed properly, the web solution decays over time. If the web solution continues to decay, then the web solution eventually becomes useless.
You can narrow areas of desertion down to the following:
- Web Content
- External Dependencies
I think that Wikipedia did a great job of defining content so here it is:
“Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations” (Web Content, 2019).
In most service based business websites, you’ll find images of the work they provide along with text to accompany those images. You’ll learn about the business and what services they provide through their web content.
You’ll also learn how much knowledge they possess in the industry they are providing their service. A company with good content will continually update their content just as I am doing here. I am providing you new content to read by writing this article and the content could be considered useful.
Advances in technology and how we use them changes so fast that keeping up with the changes can be challenging. We can overcome many of those challenges in different ways. We can look online for answers, hire a professional or simply try to learn them ourselves.
When you are running a business, chances are high that you are looking for a professional to take on these challenges so you don’t have to. As technology changes, so do standards.
Standards are things that we expect to see. For example, when we visit a website, we expect to see a navigation bar at the top of the page. We expect to find contact information easily. We expect that the website will work on all types of devices (desktop, tablet, smartphone, etc…).
There are standards that you don’t see, too. These are standards that run in the background and these standards change just like the standards you do see (usually much more often). These types of standards are generally remedied with code and other types of web design jargon that you don’t need to worry yourself about.
Simply creating a website does not cut it in today’s standards. There are many gears turning behind a website that has been built using today’s standards and you will more than likely never see those gears because someone like myself will get those gears moving for you.
Most of those gears are built with external dependencies. For example, simply creating a website will not get you in Google search results. There are additional steps that have to be taken in order to get this to work. Once completed, your website will link up with Google and then you will begin to appear in Google search results.
Website Desertion Prevention
I offer a maintenance plan that prevents Website Desertion. I’ll keep your web solutions up to date by checking up on web content, keeping the standards updated and work with external dependencies. Most of the work I can do in the background without interrupting your service. You and everyone else may not notice the difference, but your business sure will.
Contact me to learn more about how I can help you.
Wikipedia contributors. (2019, May 19). Web content. In Wikipedia, The Free Encyclopedia. Retrieved 19:39, June 12, 2019, from https://en.wikipedia.org/w/index.php?title=Web_content&oldid=897825257